May 27, 2025, 8:52 am | Read time: 4 minutes

Mature skin is no reason to hide—quite the opposite! STYLEBOOK shares tips and tricks for makeup over 50 that help you highlight what you love about yourself rather than covering up your skin.

Good Skincare is Essential for Makeup Over 50

The most important thing for makeup over 50 is the foundation. Well-cared-for skin already shines without makeup. You should never skip a thorough skincare routine, which should at least include a serum and day and night cream. In winter or for very dry skin, you can also incorporate a high-quality oil, either applied directly or mixed with your cream.

Ingredients that benefit mature skin include vitamins A, E, and C, soothing panthenol, and peptides that are said to reduce deep wrinkles. Hyaluronic acid, the ultimate moisturizer, is also a good choice. Make sure your day cream has a sunscreen. This is important at any age, as it protects against premature skin aging and pigmentation spots.

Allow your skincare some time to absorb before starting with makeup. The first step is a primer, which provides extra moisture and smooths the canvas. If you have oily skin, you can opt for a mattifying primer. It’s best to apply it with your fingers before moving on to the foundation.

Choose Light Textures for Makeup Over 50

In general, for makeup over 50: opt for light textures! The foundation should not be too heavy. This makes it easier to apply and prevents heavier products from settling into wrinkles. The same goes for powder. Skip it entirely to maintain a beautiful glow. If you prefer a matte look, lightly powder only the T-zone. Use a transparent loose powder, dip your brush in, and tap it on your hand to avoid applying too much powder in one spot.

Instead of foundation, CC creams can be useful for makeup over 50. They offer moisturizing properties while the textures are mostly light. To cover any dark circles or pigmentation spots, a concealer can be helpful. Dab a small amount under the eyes or on hyperpigmented areas and blend it well. This quickly creates a more awake appearance.

Enhance Your Eyes with Highlighter, Mascara, and Eyeliner

Support this with a bit of highlighter in the inner corner of the eye. For the rest of the lid, opt for light eyeshadow shades that are neither matte nor too shiny. You don’t have to give up smokey eyes either! Simply replace classic black with gray or brown tones and choose the undertones according to your skin tone. That means cool and ashy tones for cool skin tones and warm, rich colors for warm skin tones.

Then emphasize your lashes with mascara. Use an eyelash curler beforehand to shape the lashes and open up the eyes. For a fuller-looking lash line, apply a dark eyeliner on the eyelid. Apply it as close as possible along the lash line and blend it slightly with a firm eyeshadow brush or your finger. By the way, to ensure longer-lasting eyeshadow and less settling into fine lines, you can also use an eyeshadow primer beforehand.

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Feel Free to Be Bold with Your Lips!

Add freshness with color! A bit of blush on the upper cheekbone area, blended towards the temples, lifts the face visually, while lip colors create a highlight. Feel free to be bold and choose bright red tones! If your lips are somewhat thin, lip gloss can make them appear fuller, while lipstick looks more elegant and is often enriched with nourishing substances. As with eyeshadow, avoid matte textures and liquid lipsticks, as they tend to dry out your lips. Regular gentle exfoliation also ensures soft lips.

Clearly, you can’t completely cover wrinkles with even the best makeup, and you don’t need to! Don’t try to hide your face; instead, highlight what you like.