May 21, 2025, 9:32 am | Read time: 7 minutes
If perfume could speak, the scents of Creed would likely tell tales of royal receptions, lavish ballrooms, and opulent gardens. This is because The House of Creed truly has a history that leads directly to the palace—and that’s not just a fragrant exaggeration, but a part of scent history. STYLEBOOK summarizes this fascinating story for you and reveals our top three picks for women and men.
It all began in 1760 in London when James Henry Creed opened his tailoring shop and presented King George III of Britain with a pair of scented leather gloves. The rest is—quite literally—royal perfume history. Since then, Creed Perfume has established itself as a brand of prestige, craftsmanship, and a touch of exclusivity.
Overview
- Creed Perfume – Why Is It So Expensive?
- A True Luxury Perfume? Absolutely.
- Where Does the Inspiration Behind Creed Perfume Bottles Come From?
- Where Can You Buy Creed Perfumes?
- Top 3 Women’s Perfumes by Creed
- Top 3 Men’s Perfumes by Creed
- Curious! Some Collectors Only Care About the Batch
- Criticism of Creed
Creed Perfume – Why Is It So Expensive?
First off: Yes, Creed Perfume is among luxury perfumes. And yes, the prices are steep. But if you think it’s just fancy marketing, you’re mistaken. Behind every bottle is an almost old-fashioned perfectionism. Instead of synthetic fragrance molecules, Creed uses natural ingredients. Jasmine from Italy, vanilla from Bourbon, bergamot from Calabria, ambergris, iris, and vetiver—each element is carefully selected, often hand-harvested on-site, and processed in a traditional manner.
While many manufacturers have long relied on industrial processes, Creed still macerates the ingredients themselves. This means the fragrances slowly infuse into alcohol, resulting in more intense, harmonious compositions—and that takes time. A lot of time. And people who understand their craft.
A True Luxury Perfume? Absolutely.
Creed was never just a fragrance label. It was the perfumer to the British royal family, later the court supplier to Empress Eugénie—the wife of Napoleon III—and is now a family business in its seventh generation. The atelier in Paris, the in-house factory in Fontainebleau, and the strict control of every production step make Creed Perfume more than just a beautiful scent: It’s a statement.
In its over 260-year history, Creed has created more than 200 perfumes—many of them tailored to the individual wishes of famous personalities such as Queen Victoria, Grace Kelly, or Audrey Hepburn.
Where Does the Inspiration Behind Creed Perfume Bottles Come From?
The typical Creed bottle resembles a saddle or a horseshoe—depending on how you look at it. This look is no accident: The brand’s founder, James Henry Creed, was originally a saddler and tailor and supplied scented leather gloves to the English nobility. Later, Creed also counted numerous equestrian-loving royals and aristocrats among its clientele.
Additionally, almost every Creed bottle features the historic family crest, consisting of two crossed swords and a stylized crown. The swords symbolize strength, courage, and craftsmanship, while the crown represents the royal clientele Creed has served over generations.
Moreover, Creed bottles are made of heavy, high-quality glass and feel very premium in hand due to their solid design. Some models—such as Aventus—also have an embossed metal cap on the bottle and a particularly artfully crafted lid. The white or black variants with a matte finish feel almost ceramic and emphasize the couture character of the fragrances.
Where Can You Buy Creed Perfumes?
Creed is one of the world’s most exclusive fragrance brands—and is therefore not available in every perfumery. If you want to secure an original, you should rely on official or certified sales outlets. In addition to its own brand website, some premium stores and selected perfumeries in Germany carry Creed in their assortment. These include Breuninger, Ludwig Beck in Munich, Engelhorn, Apropos, as well as the well-known department stores KaDeWe in Berlin, Alsterhaus in Hamburg, and Oberpollinger in Munich. Online shops like Niche Beauty, Essenza Nobile, or Aus Liebe zum Duft are also reliable places to buy a Creed fragrance—often offering sample sets or exclusive bottles in special sizes.
Additionally, specialized retailers like “First in Fragrance” or “Parfumdreams” (though not consistently) carry individual Creed fragrances in their assortment. It’s worth checking these out, especially for limited editions or rarer variants.
Important: It’s best to avoid very cheap offers on platforms like Amazon Marketplace or eBay. Creed is one of the most frequently counterfeited luxury brands, so purchasing from trustworthy sources should be a top priority. To ensure that your bottle truly contains Creed, stick to official and authorized sales outlets.
Top 3 Women’s Perfumes by Creed
Creed Love in White
A gentle, creamy floral scent with rice powder, magnolia, Italian orange, daffodil, and ambergris. It feels elegant, clean, and almost silky on the skin—like a white cashmere dress on a spring day in Paris.
Ideal for: Romantic everyday moments, office, weddings, first dates.
Creed Spring Flower
A fruity-floral perfume with notes of peach, melon, apple, rose, and musk. Originally created for Audrey Hepburn, this fragrance is a playful yet luxurious classic—feminine, confident, and charming.
Ideal for: Spring days, city strolls, dates.
Creed Wind Flowers
White jasmine blossoms, orange blossom, iris, peach, tuberose, and creamy praline notes make this fragrance particularly soft and radiant. A relatively new launch with a luxurious, almost dance-like lightness.
Ideal for: Evening events, dinners, theater, special occasions.
Top 3 Men’s Perfumes by Creed
Creed Aventus
With notes of pineapple, black currant, birch, musk, and vanilla, Aventus is the undisputed signature perfume for many men seeking something distinctive and long-lasting. Powerful, sexy, elegant.
Tip: If you want to gift your partner something that is both masculine and modern—Aventus is the right choice.
Creed Green Irish Tweed
Fresh, mossy, clean—with notes of violet leaf, iris, lemon, and sandalwood. This fragrance has vintage charm without feeling old-fashioned. Classic, cultivated, timeless.
Ideal for: The well-groomed gentleman who pairs understatement with style.
Creed Silver Mountain Water
Cool tea leaves, bergamot, black currant, and a hint of musk—this fragrance is clear, almost aquatic, with a modern twist. Especially popular with men who appreciate freshness and lightness—but with class.
Tip: Also great as a unisex fragrance for women who like it clean and elegant.
Curious! Some Collectors Only Care About the Batch
In fragrance forums, discussions about Creed often focus not just on the bottle—but also on the so-called “batch,” or production batch. Since Creed fragrances, as mentioned above, are hand-mixed and contain many natural essences, there are slight nuances between production batches. Some fans swear by certain batches, collect them like wine vintages, and can even identify them by the bottom of the bottle.
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Criticism of Creed
Changing batches can be confusing for those simply looking for a reliable favorite scent—after all, you pay several hundred euros for a bottle and expect a certain consistency.
The company’s structure has also changed—leading to criticism among fans. Until a few years ago, Creed was a true family business—run by father and son, with great pride in craftsmanship and tradition. But in 2020, Creed was acquired by the U.S. financial giant BlackRock. For some longtime followers, it feels as if a noble couture house suddenly bought fast-fashion stocks.
The range has also noticeably expanded since then: There are more new fragrances, smaller sizes, and gift sets—which, on the one hand, makes access easier, but on the other hand, slightly diminishes the sense of exclusivity. Critics wonder if the brand’s magic is being diluted. On the other hand, those who once admired Creed from afar can now more easily form their own impression—and that’s a nice development too.