May 20, 2025, 9:11 am | Read time: 2 minutes

From Baguette to Bowling—there are many unusual bag names. The so-called East-West Bag is currently emerging in fashion capitals and is set to accompany us through the summer. STYLEBOOK reveals the origin of the name and how to style this trendy bag.

What is an East-West Bag?

From east to west. The bag gets its name from its horizontal shape. At first glance, the bag resembles the classic baguette bag but differs in some details. The latter is often cut a bit higher and appears rounder. The handles of the East-West Bag are usually longer—making it easy to carry over the shoulder.

The model was designed back in the 1950s. At that time, horizontal bags first became fashionable, especially as clutches. They fit perfectly with the elegant, feminine look of the era. The first baguette-like models with short handles also emerged during this period. Over the years, the elongated bag shape was adopted by brands like Chanel and Coach and is now making a comeback on secondhand platforms.

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For what occasion is the East-West Bag suitable?

The East-West Bag is one of those bags that can be worn with almost any outfit. Its elongated shape is somewhat reminiscent of a pencil case—and offers just enough space for the essentials. The slim handbag pairs particularly well with clean, minimalist looks, subtly complementing the outfit. It works not only for more formal occasions but can also be styled effortlessly for everyday use. Paired with jeans and sneakers, it transitions seamlessly from the office to the bar.

If you prefer something more eye-catching, you can opt for colorful or patterned models. You can also play with materials, as the bag is now available not only in smooth leather but also in suede or fabric versions.

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