June 23, 2025, 3:39 pm | Read time: 5 minutes
Whether you’re going for bold or naturally defined brows, the right eyebrow gel provides the perfect frame for your face. There’s a wide selection available—from tinted to transparent, and from setting to nourishing.
Perfectly shaped eyebrows make the face appear more expressive–a good eyebrow gel can specifically help with this. In this guide, we compare eight selected products with different textures, brush shapes, and additional features. Whether for subtle styling or a defined look, we show which gel is suitable for which application and what to consider when purchasing.
Overview
What to Consider When Buying
Eyebrow gels come in various forms: tinted or transparent, with conditioning additives or purely fixing. It’s important that the product matches the hair color and brow structure. Those with thick brows often do well with transparent gel. For thinner brows, tinted versions with fiber content or nourishing ingredients are suitable. The brush shape also plays a role–precise brushes make exact application easier, while wide brushes are suitable for voluminous looks.
Pros and Cons
Eyebrow gel allows for quick and easy styling with minimal effort. Advantages include easy application, long-lasting effect, and often additional care benefits. Transparent gels look particularly natural, while tinted versions add color and structure. Disadvantages can include individual compatibility, especially with sensitive skin. Additionally, some products offer only light hold, which may not be suitable for particularly unruly hairs.
Also read: 5 Methods to Fill in Eyebrows
The Best Eyebrow Gels
Bobbi Brown Natural Brow Shaper
This tinted gel in cream form is used for defining and fixing individual hairs. It is particularly suitable for natural looks and can be used alone or over powder or pencil. The texture allows for gentle shaping and gives the brows a soft color without hardening. Application is done with a brush that evenly distributes the product.
Hourglass “Arch Eyebrow Shaping Gel”
A colorless gel suitable for all brow colors. The lightweight formula remains invisible after drying but provides reliable shaping. The double-sided brush with short and long bristles allows for flexible dosing. Particularly suitable for thick brows that only need to be shaped–without additional coloring.
e.l.f. Cosmetics “Wow Brow Gel”
This gel combines a wax texture with small fibers that adhere to the hairs and create more volume. It can be used alone or as a finish over other eyebrow makeup. The silicone-free, allergen-free formula is also suitable for more sensitive skin. An ideal companion for those who want more fullness without sacrificing naturalness.
Gosh Copenhagen “Brow Lift” Eyebrow Gel
The transparent gel provides a visible lifting effect. With the 2-in-1 brush, unruly hairs can be smoothed and structured. Particularly helpful for sparse or uneven brows. The product is easy to apply and can be combined with other styling products. It offers a practical solution for a well-groomed everyday look.
NYX Professional Makeup “Control Freak”
A clear gel that combines well with other products and provides long-lasting fixation for the brows. The vegan, allergen-free formula leaves no residue and is particularly easy to use. It is suitable for structured looks as well as for quick correction of individual hairs in everyday life.
Also interesting: What Makes Vegan Cosmetics and How to Recognize Them
Milk Makeup “Kush Clear Brow Gel”
A vegan, silicone-free gel with nourishing hemp seed oil. It not only shapes the brows but also cares for them. The water-soluble texture is easy to remove and is particularly suitable for users who want to avoid additives. Practical for daily use, as the result is individually adjustable as long as the gel is wet.
Benefit “Precisely, My Brow Wax”
This tinted wax combines styling and care. Enriched with shea butter, argan, and jojoba oil, it offers hold and moisture at the same time. The double-sided brush allows for precise application, with even fine hairs being specifically fixed. It is suitable for users looking for a product with both styling and care functions.
Charlotte Tilbury “Legendary Brows”
A tinted gel with a micro-precision brush that defines and colors particularly fine brows. The waterproof formula contains nourishing ingredients like vitamin E and castor oil. It is part of a multi-step system but can also be used alone. Ideal for structured looks with long-lasting hold, even for light or sparse brows.

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Frequently Asked Questions (FAQ)
How does an eyebrow gel differ from an eyebrow pencil?
A gel fixes and shapes the hairs, while a pencil specifically adds color to gaps. Both products can be well combined.
Can you wear eyebrow gel without other makeup?
Yes, especially transparent or lightly tinted gels are well-suited for a natural look without additional products.
How long does an eyebrow gel typically last?
Most gels last throughout the day–between 8 and 12 hours. Waterproof variants offer even longer durability.
Is eyebrow gel suitable for sensitive skin?
Many products are free from fragrances and allergens. However, it is advisable to check the ingredients if you have sensitive skin.
Is eyebrow gel easy to remove?
Generally, yes. Clear gels can usually be removed with water or mild makeup remover. For waterproof variants, oil-based cleansers are recommended.