Cosmoss: Kate Moss's Beauty Brand Is Insolvent

July 9, 2025, 8:47 am | Read time: 3 minutes

Gwyneth Paltrow, Kourtney Kardashian, and Miranda Kerr launched their own wellness and lifestyle brands. Stars like Hailey Bieber, Selena Gomez, and Lady Gaga have makeup lines. The concept can work. Kate Moss also launched her brand Cosmoss in 2022 with the goal of creating products with natural ingredients. On Instagram, it was stated: “Cosmoss is self-care, developed for the modern journey of life, to celebrate each day–as it is, with all its imperfections. All products are carefully crafted, with each ritual opening the door to balance, restoration, and love.”

Cosmoss by Kate Moss Is Insolvent

After about three years, Kate Moss’s brand Cosmoss is being discontinued. As reported by Business of Fashion, insolvency proceedings have been initiated. Cosmoss reportedly appointed an insolvency administrator on June 24, 2025, and filed for the company’s closure on June 25.

In the liquidation filing, the company stated it has debts amounting to four million U.S. dollars, including more than three million U.S. dollars owed to Moss’s talent agency, Kate Moss Agency. The financial statement for the fiscal year 2023 was supposed to be submitted to Companies House last December, but the revenue was never disclosed and is marked as “overdue.”

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Cosmoss’s Insolvency Was Foreseen

It had been apparent for months that things weren’t going well for Cosmoss by Kate Moss. The products, such as room fragrances, teas, CBD oil, and skincare products, were once available in stores like Fenwick or Liberty London, online shops, and even resorts and spas.

In recent months, the retail spaces have reportedly shrunk drastically or disappeared entirely, and remaining stock was available online at a fraction of the price.

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Possible Reasons for the End of Cosmoss by Kate Moss

In the early years of her career, Kate Moss was known not only as a model but also as a lively party girl–alcohol and drugs included. She has since drastically changed her lifestyle, reportedly leading a quiet life with plenty of sleep and extensive morning yoga sessions. Cosmoss was meant to reflect this lifestyle. However, her former party girl image still seems to cling to Moss, leading critics to view the model’s association with a wellness brand as inauthentic.

The high prices of the products could also be a reason for the failure. The products are priced in the mid to upper range, between 25 U.S. dollars for a tea and 155 U.S. dollars for body sprays. In times of inflation and crises, wellness products remain a luxury that can be foregone in emergencies.

However, celebrity wellness brands can generally succeed, as women like Gwyneth Paltrow (Goop) have proven in the past.

This article is a machine translation of the original German version of STYLEBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@stylebook.de.